Change: the meantime, traditional media, which relies on a declining media industry, must find new ways to thrive in this new landscape.How can they adapt? --- GO TO PART 2   View changes from previous version. (Word count: 1690)

Change: «" We don’t have a choice. Either we decide to ignore these new media and our industry is at risk, either we try to understand the way they work and their goal »,", says Guillaume du Gardier, CEO of PR   View changes from previous version. (Word count: 1577)

Change: Listen to exclusive content that cannot be found elsewhere 17%Manage/Choose music 15%Fewer ads 14%Wider variety of music 13%Clearer signal than regular radio 8%Less speaker interruption 8%For the sake of novelty 7%Table 2 - Why they listen to the radio onlineInternet radio   View changes from previous version. (Word count: 1577)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1626)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1675)

Change: In traditional interruption marketing, the marketer talks directly to as many consumers as possible, with no intermediary other than the media company. The goal of   View changes from previous version. (Word count: 591)