Change: marketing1. Search engines and marketing2. Professional Search Engine Optimization (SEO) companies3. Sponsored links: buy visibility on search enginesD. Blogs amplify the spread of the buzz1. The rising influence of a new medium: weblogs2. The dark side of the buzz:buzz : pitfalls and limitations   View changes from previous version. (Word count: 413)

Change: _________________________________________________ TABLE OF CONTENTI. IS TRADITIONAL MARKETING DEAD ?A. Consumers are overwhelmed by intrusive messagesB. Media versus New Media1. From analogical to digital: an increasingly digitalized environment2. Television versus Youtube3. Radio versus Webcast Radio4. Press versus blogsII. THE FUTURE   View changes from previous version. (Word count: 413)

Change: 2. The result of a buzz campaign is difficult to anticipate 3. Results are not easy to measureC. Street and Guerrilla marketing: the new national sports1. Definition2. The reasons for successIII. ONLINE MARKETING: THE ULTIMATE TOOL OF NEW MARKETINGA. Why should a   View changes from previous version. (Word count: 412)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 156)

Change:  the techniques and tools, study examples that show their power.As a final step we will focus on the new opportunities that the World Wide Web has created for marketing to renew itself and thrive in the digital age.>>age.   View changes from previous version. (Word count: 156)

Change: the techniques and tools, study examples that show their power.As a final step we will focus on the new opportunities that the World Wide Web has created for marketing to renew itself and thrive in the digital age.>>age.>>   View changes from previous version. (Word count: 156)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 47)

Change: A moins de trouver un moyen plus efficace de faire circuler un message, les entreprises sont condamnées à communiquer dans le vide. Quelles alternatives s'offrent aux entreprises? -----------------------------------------------------------------------------Consumers are submerged with information every minute of the day, traditionnal   View changes from previous version. (Word count: 47)

Change: Number of searches for the keyword "ICN", since 2004.Le consommateur est submergé d'informations au quotidien, le marketing traditionnel n'est plus efficace.A moins de trouver un moyen plus efficace de faire circuler un message, les entreprises sont condamnées à communiquer dans le vide. Quelles alternatives s'offrent aux entreprises? -----------------------------------------------------------------------------   View changes from previous version. (Word count: 89)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 80)