Buzz Marketing

CultureBuzz.com

Buzzoodle
Buzzoodle's Squidoo Lens about Buzz
Word of Mouth marketing - (cf. Wikipedia)
Harvard Business School article
Buzzmarketing.fr

Viral Marketing

Mass Marketing

Exploding TV
Exploding Radio
Welcome to the on-demand future
The end of the one to many era - Meïdia
The Vanishing Mass Market - Business Week

Street Marketing

http://www.marketing-alternatif.com/
Centre de ressources économie gestion
Le street marketing fait son chemin - L'Entreprise.com

Alternative marketing

Experiential marketing - (cf. Wikipedia)
Undercover marketing - (cf. Wikipedia)

Permission marketing

From permission marketing" to "participation marketing"
Article from fastcompany.com

Seth Godin articles

Small is the New Big - Squidoo Lens
Fiche de lecture Permission Marketing - S. Godin

Online Marketing

• Affiliate marketing
• e-commerce
• Search Engine Marketing
• Internet Marketing Strategy

Tim O'Reily : What is Web 2.0 ?
La Fraise : when blogging and e-commerce come together

Key figures about the Internet, Journal du Net (fr)